Hierographx Rebrands as Hiero, Sharpening Focus on Custom Software, AI and Automation
FOR IMMEDIATE RELEASE
Midland, MI - July 21st, 2026
Hierographx, a Michigan-based technology company, today announced that it has changed its name to Hiero. More than a new name, the rebrand marks a deliberate shift in the company's focus and establishes hiero.dev as its flagship and official home.
The change reflects a direction the company has been moving toward for years. Hiero began working with artificial intelligence more than five years ago, well before ChatGPT brought AI into everyday conversation. That early start gave the team a depth of hands-on experience that now sits at the center of the business.
"Most companies are just now figuring out AI. We have been perfecting our use of it for years," said Andrew Lay, Chief Executive Officer of Hiero. "That head start is why we can make this move with confidence. Hiero is a decision to focus on the work we understand better than almost anyone."
As part of the rebrand, the company is organizing its work under two distinct brands:
- Hiero (hiero.dev) - building applications and delivering AI and automation implementations for businesses.
- Hiero Studio (studio.hiero.dev, formerly hieroart.com) - website design and development and SEO campaigns, including custom website builds, technical SEO, content strategy and search performance management.
The company is also intentionally narrowing what it does. Hiero is stepping away from general branding and marketing to concentrate where its expertise runs deepest: custom software, AI and automation under the Hiero brand, and websites and SEO under Hiero Studio.
"This rebrand is as much about what we are leaving behind as what we are building," said EmilyKate Lorenz, Chief Operating Officer of Hiero. "We are stepping away from general branding and marketing so we can go all in. Hiero builds software and AI systems. Hiero Studio designs websites and runs SEO campaigns. That clarity is what makes us most valuable to our clients."
The rebrand will not affect existing client projects and the company's phone number remains unchanged during the transition.
About Hiero
Hiero is a Michigan-based technology company specializing in custom application development and AI and automation implementations. Its sister brand, Hiero Studio, provides website design and development and search engine optimization services. Formerly Hierographx, the company brings more than five years of applied AI experience to its work with clients across a range of industries. Hiero is headquartered in Michigan and operates online at hiero.dev.
Media Contact
EmilyKate Lorenz
Chief Operating Officer
emilykate@hiero.dev
(989) 702-2040
FAQs
The rebrand reflects a shift in focus. Hierographx has spent more than five years working hands-on with AI, well before it became mainstream, and Hiero is built to reflect that expertise and direction going forward.
Hiero focuses on custom application development and AI and automation implementations for businesses.
Hiero Studio is Hiero's sister brand, formerly known as hieroart.com. It handles website design and development, technical SEO, content strategy, and search performance management.
The split lets each brand concentrate on what it does best: Hiero on software and AI, Hiero Studio on websites and SEO. The company is also stepping away from general branding and marketing work to make room for that focus.
No. Existing client projects continue as planned and are not affected by the rebrand.
No. The company's phone number remains the same.
