Founder & AI Strategist
Marcus Reid
Marcus started Hiero after a decade of watching good businesses buy the wrong software. He spends most of his week on client floors, watching how work actually gets done before anything gets built — because the honest answer usually isn't the flashiest one. He writes about implementation, staying in control of the tools you adopt, and why the boring option is often the right one.
Posts by Marcus
Why 95% of AI pilots die in the demo phase
What separates the pilots that quietly disappear from the ones still running a year later.
The five processes worth automating first
A simple test for spotting the work that pays you back fastest.
Court-ready AI: inside the IME build
Turning stacks of records into reports that hold up under cross-examination.
Your team won't trust AI it can't see
Adoption isn't a training problem. It's a visibility problem.
Off-the-shelf or custom? How to actually choose
The honest decision tree we use before we ever quote a build.
The hidden cost of "we'll just use ChatGPT"
Free tools feel free until the rework and compliance gaps show up on the invoice.